VIP Protection - You Need to Get This Right, There Are No Second Chances
If you are having a VIP visit your location for any reason, there are a few steps that need to be taken to ensure the safety and security of that guest, and the safety and security of any one else in close proximity to that guest.
The team that is chosen to look after security for the VIP should be chosen vary carefully.
This team, whether it is 2 person - 10 person or greater needs to have a solid background in risk assessment, protection procedures, security planning, very professional, and proven success in this field.We will look at a VIP visit to your building (site security)
The security team leader needs to prepare for the VIP arrival.Some items that need to be taken into consideration:
Risk assessment:
The level of threat that the VIP may be under. This includes at least the past 6-month's history of any risk that may be imposed on the VIP.
Who or what the risk is, level of risk, likely hood of risk, and consequences of risk.
Implementing A VIP Program Into Your Business
I met with some clients today about helping them build and market their beauty salon. Their business has been around for almost a year and they still don't have the traffic they would like. They have done an unbelievable amount of word-of-mouth advertising by handing out coupons and flyers. These people are fantastic! They have even partnered up with the local restaurants and other businesses to trade for advertising space on their billboard. Even though the economy is tough, they are going to continue to fight and be tougher than both the economy and their competition.
Although your business may be a little different than this client, all the principles of the VIP program will be the same across the board.
I met Roxana, Mrs. Roxy Herself, at the local wireless store. She was handing out her flyers and I instantly thought about helping her market her business. About a week later, I ran into her again and I greeted her with excitement. It was as if we had known each other for years.
I then quickly made it a point to ensure we would be able to talk again. I took a coupon and went to get a haircut. As soon as I walked in the door of her salon I began smelling opportunity in the air. With my background, experience, knowledge, and education, I knew I could help them turn their business into a thriving business.
During our discussion tonight we came up with many great ideas, which I will be implementing shortly, but first we decided to develop a VIP program for their customers. This is a great way to focus their efforts on the easiest and very best way to earn business, repeat customers and referrals.
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